Ocean Conservancy’s Partnership with Miami Super Bowl Host Committee
Ocean to Everglades (O2E) Initiative Brings Environmental Focus to the Big Game
Last February, Ocean Conservancy became the Ocean Partner for the Miami Super Bowl Host Committee, the first-ever Ocean partner in Super Bowl history. Together with the Host Committee, Everglades Foundation and NFL Green, we formed the Ocean to Everglades initiative (O2E) to create a stage for environmental events, education and sustainability efforts throughout South Florida.
As Ocean Partner, we’ve tasked ourselves with a few areas of work in order to bring attention and action to the health of Florida’s coasts for this year’s Big Game. Focusing on plastic reduction and sustainable fisheries, we launched the #SuperCleanupChallenge this NFL season and set a goal to remove and divert 54 tons of Ocean Plastic and other waste from Florida’s coasts, which began at the outset of our partnership in February 2019.
Like football, protecting the Ocean is a team sport and requires all of us working towards the same goal. On that note, many have joined #TeamOcean this season as we work towards our Super Bowl goals and we welcome more to join us even after the game concludes.
This partnership comes at a critical time for Miami and Florida. The 8,436 miles of Florida coastline along the Atlantic and Gulf of Mexico, the world-class beaches, unique marine wildlife and celebrated coastal communities across the state are dealing with increased stress. From harmful algal blooms and plastic pollution to ocean acidification and sea level rise, the ocean and all who live in it need bold action. By working with the Host Committee, NFL Green, Everglades Foundation, and all of the other groups and residents doing hard conservation work across Florida, we can make an impact.