{"id":11066,"date":"2020-01-28T12:01:00","date_gmt":"2020-01-28T11:01:00","guid":{"rendered":"https:\/\/www.sportsforfuture.de\/?p=11066"},"modified":"2024-01-10T10:25:05","modified_gmt":"2024-01-10T09:25:05","slug":"blog-zwischen-verantwortung-verpflichtung-und-chance","status":"publish","type":"post","link":"https:\/\/sportsforfuture.de\/en\/aktuelles\/blog-zwischen-verantwortung-verpflichtung-und-chance\/","title":{"rendered":"Blog: Zwischen Verantwortung, Verpflichtung und Chance"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11066\" class=\"elementor elementor-11066\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10be6edf e-flex e-con-boxed e-con e-parent\" data-id=\"10be6edf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68f05eb7 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"68f05eb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"\/en\/aktuelles\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5081a4fb elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5081a4fb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a31b05a e-flex e-con-boxed e-con e-parent\" data-id=\"3a31b05a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b0511e9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b0511e9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43aa0392 elementor-widget elementor-widget-image\" data-id=\"43aa0392\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"955\" src=\"https:\/\/sportsforfuture.de\/wp-content\/uploads\/2023\/11\/StefanWagner_22042014_0022_print_200128_091407.jpg\" class=\"attachment-large size-large wp-image-11067\" alt=\"\" srcset=\"https:\/\/sportsforfuture.de\/wp-content\/uploads\/2023\/11\/StefanWagner_22042014_0022_print_200128_091407.jpg 800w, https:\/\/sportsforfuture.de\/wp-content\/uploads\/2023\/11\/StefanWagner_22042014_0022_print_200128_091407-251x300.jpg 251w, https:\/\/sportsforfuture.de\/wp-content\/uploads\/2023\/11\/StefanWagner_22042014_0022_print_200128_091407-768x917.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-570616c4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"570616c4\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1720a4 elementor-widget elementor-widget-heading\" data-id=\"7f1720a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog: Between responsibility, commitment and opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36226482 elementor-widget elementor-widget-text-editor\" data-id=\"36226482\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Role of (Commercial) Sports in Climate Protection<\/strong><\/p><p><em>by Stefan Wagner<\/em><\/p><p>In Germany, there is no comparable phenomenon that unites, captivates, and moves people of various social classes and generations as much as sports\u2014especially football, with its Bundesliga flagship. Sport represents emotion, movement, competition, commerce, authority, fair play, team spirit, and values. Sports stars are role models.<\/p><p>However, mass sports are also co-responsible for the increasingly severe climate crisis. To address it, a fundamental shift toward an ecologically and economically sustainable society is needed.<\/p><p class=\"translation-block\">And here, sports step onto the playing field, as they contribute to significant CO<sub>2<\/sub> emissions and associated social costs through weekly fan movements, athlete travel activities, energy costs, or waste. Costs that future generations will have to bear, with consequences that already hit people in developing and emerging countries of the global south with significant severity.<\/p><p>Politics lags behind with the necessary decisions, hesitating to make strong but long overdue cuts. So, the question arises: Who will lead and take responsibility in our society?<\/p><p>Sports, as the most socially significant actor, often referred to as the \"glue of society,\" can act as a strong driving force with the means at its disposal (attention, value communication, fan engagement, access to sponsors, money, internationality). It can take the lead. Take responsibility. Face the opponent, the \"climate crisis.\" But what does that mean specifically?<\/p><p><strong>Message 1: Open up to the issue. Minds wide open!<\/strong><\/p><p>First and foremost, it is about opening up to the issue\u2014embracing all the contradictions that sports inherently bring. Seeing sports as an opportunity, as a means to tackle the climate crisis.<\/p><p><strong>Message 2: Don't aim for perfection right away. Start!<\/strong><\/p><p>The next step is to take responsibility for one's own emissions. Avoid \u2013 reduce \u2013 compensate. This is also a path that is not completed overnight. But especially commercial sports can afford and should strive to operate climate-neutral in the short to medium term.<\/p><p><strong>Message 3: Take responsibility. Set goals!<\/strong><\/p><p>Unlike many companies and institutions, the powerful actors in sports (sports stars, clubs, associations) have the opportunity to use climate protection positively in collaboration with partners and sponsors, as well as in interaction with their own followers. With smart approaches, this means: positioning with the potential for monetization =&gt; contributing to solving the climate crisis =&gt; inspiring others to participate.<\/p><p><strong>Message 4: Be a role model!<\/strong><\/p><p>In this way, sports can strengthen societal consensus. It can be a blueprint for companies, institutions, for everyone. It can trigger a domino effect. In this role, sports would do justice to its special position in society. Otherwise, it risks forfeiting that position in this crucial societal question.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-402fdb2d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"402fdb2d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c33c67 elementor-widget-divider--separator-type-pattern elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c33c67\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 20 16&#039; fill=&#039;none&#039; stroke=&#039;black&#039; stroke-width=&#039;1&#039; stroke-linecap=&#039;square&#039; stroke-miterlimit=&#039;10&#039;%3E%3Cg transform=&#039;translate(-12.000000, 0)&#039;%3E%3Cpath d=&#039;M28,0L10,18&#039;\/%3E%3Cpath d=&#039;M18,0L0,18&#039;\/%3E%3Cpath d=&#039;M48,0L30,18&#039;\/%3E%3Cpath d=&#039;M38,0L20,18&#039;\/%3E%3C\/g%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254bcb44 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"254bcb44\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"\/en\/aktuelles\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">back to overview<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>zur\u00fcck zur \u00dcbersicht BLOG: ZWISCHEN VERANTWORTUNG, VERPFLICHTUNG UND CHANCE Die Rolle des (kommerziellen) Sports beim Klimaschutz von Stefan Wagner Es gibt in Deutschland kein vergleichbares Ph\u00e4nomen, das die Menschen unterschiedlichster gesellschaftlicher Schichten und Generationen derart eint, fesselt und bewegt wie der Sport \u2013 allen voran der Fu\u00dfball mit seinem Leuchtturm Bundesliga. Sport, das ist Emotionalit\u00e4t, [&hellip;]<\/p>","protected":false},"author":3,"featured_media":11067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-11066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog: Zwischen Verantwortung, Verpflichtung und Chance - Sports For Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportsforfuture.de\/en\/aktuelles\/blog-zwischen-verantwortung-verpflichtung-und-chance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: Zwischen Verantwortung, Verpflichtung und Chance - Sports For Future\" \/>\n<meta property=\"og:description\" content=\"zur\u00fcck zur \u00dcbersicht BLOG: ZWISCHEN VERANTWORTUNG, VERPFLICHTUNG UND CHANCE Die Rolle des (kommerziellen) Sports beim Klimaschutz von Stefan Wagner Es gibt in Deutschland kein vergleichbares Ph\u00e4nomen, das die Menschen unterschiedlichster gesellschaftlicher Schichten und Generationen derart eint, fesselt und bewegt wie der Sport \u2013 allen voran der Fu\u00dfball mit seinem Leuchtturm Bundesliga. 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